Content Strategy & Organic Growth Advisor
If your company publishes content but the results are unclear, I can help you work out what to make, who should make it, and how to get more from what you already produce.
I led content at AutoDS across YouTube and organic search, where the work behind it reached 400K+ YouTube subscribers, 18M+ YouTube views, and 5M+ blog views.
You may need a content advisor if...
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You publish regularly, but can't tell what is working.
Traffic, views and leads move, and nobody can clearly explain which pieces caused it.
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Content depends on one or two people.
Ideas, quality and publishing pace all sit with individuals, with no process that survives someone leaving.
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You're about to hire or expand the team.
You want to know which roles matter first, how to brief them, and how to review their work.
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Your blog and YouTube channel don't support each other.
Each is run separately, so topics, research and promotion are duplicated or missed.
What we can work on
Content & SEO strategy
Deciding which topics are worth owning, how they connect, and how search fits with everything else you publish.
Editorial direction
Standards, formats and a point of view that make your content recognizable and worth reading.
Topic research
Finding ideas with real audience demand, then prioritizing the ones that fit your business.
Hiring & team structure
Which roles to add, how to brief writers and editors, and how to review work without doing it yourself.
Publishing process
A repeatable path from idea to published piece, so quality does not depend on one person.
Getting more from existing content
Updating, repurposing and connecting what you already have across blog, video and the rest of the funnel.
I built this from inside a growing company.
Over six years at AutoDS I worked across every part of content: finding ideas, understanding audiences, improving performance, and building the team behind it.
That work reached 400K+ YouTube subscribers, 18M+ YouTube views and over 5M blog views, and grew into a team and a process that became a major part of how the business grew.
I bring that operating experience to your problems, rather than theory from the outside.
How it works
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1
Tell me where you are
Send me a short description of your content, your team and what you are trying to improve.
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2
I review the relevant material
Depending on the situation, that may include your site, channel, analytics, competitors and publishing process.
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3
We work through your real situation
The conversation is built around your actual content, numbers and constraints.
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4
You leave with clear priorities
We agree on the most important changes, tests and next steps so your team knows what to focus on.
Who this is for
I mainly work with founders, marketing leads and content teams at businesses where content plays a meaningful role in audience growth, education or acquisition.
Best fit: SaaS, ecommerce, B2B, education and founder-led companies that already publish and want senior input on direction and process.
If YouTube is your main focus, see YouTube Consulting. If you are an individual starting out, see Content Creation Coaching.
Common questions about content advisory
What does a content strategy advisor do?
A content advisor helps you decide what to publish, who should make it and how it should be run, while your team keeps producing the content. That can cover SEO and topic strategy, editorial direction, hiring and publishing process.
How is this different from hiring a content agency?
An agency produces content for you. I work alongside your existing team and help guide the strategy, priorities and reviews behind what they make.
Do you write or produce the content?
Usually not. I help with direction, research, briefs and review, and work with your writers, editors or production partner.
Can you help with SEO and organic growth?
Yes. Organic search was a major part of the AutoDS content operation, and I help teams decide which topics to own and how to structure and maintain the content that supports them.
Do you work only with YouTube?
No. YouTube is one part of it, and there is a separate YouTube Consulting page. This service covers the wider content and growth picture, including the blog.
How much does it cost?
Pricing depends on scope. Send me a short description of your situation and I'll point you toward the most appropriate way to work together.
How do we get started?
Email me with a little context about your content and team. I'll review it and let you know whether and how I can help.
Let's talk about your content
Email me a little context about your content and team. I'll reply personally and let you know if it's a fit.
Email me